UK Private Health Insurance Review
UK's largest general insurer; MyHealthCounts rewards programme
Most excess options on the market & pay-for-eldest-child-only
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Prices shown are illustrative starting points only. Speak to an adviser or go direct for a real, personalised quote from Aviva.
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Select your age band for indicative pricing
Showing typical 40s pricing — select your age above for a more relevant estimate.
indicative 40s range
Excess: £250, £500
indicative 40s range
Excess: £0, £100, £200, £250, £500, £1000
indicative 40s range
Excess: £0, £100, £200, £250, £500, £1000, £1500
Indicative price ranges only. Based on 2026 market research for a healthy non-smoker with a £250 excess in an average UK postcode. Your actual quote will differ. Full pricing methodology →
Indicative price ranges only. Based on 2026 market research for a healthy non-smoker with a £250 excess in an average UK postcode. Your actual quote will differ. We may receive a referral commission when you take out a policy through a link on this site — this never affects the price you pay. Full pricing methodology & about us →
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